DIV16/07: The Sure Way To Greener Cleaning (9 March 2016)

Issue Date: 9 March 2016
Ref: DIV16/07

SURE is a complete set of plant-based, 100 per cent biodegradable cleaning products for kitchens, washrooms and personal care.

The Sure Way To Greener Cleaning
Innovative and highly effective, 100% plant-based, 100% biodegradable

The new SURE range from Diversey Care is a complete set of plant-based, 100 per cent biodegradable cleaning products. They are designed to deliver superior professional results while being safe and gentle for people and the environment. The range covers all routine and daily cleaning requirements in kitchens, washrooms and personal care. All 18 products meet typical eco-certification criteria and, where applicable, are EU Ecolabel certified or have approval pending.

SURE has been introduced to support businesses that want to adopt – and be seen to adopt – the highest levels of sustainability across their cleaning operations. Many businesses now recognise the benefits of sustainable and effective cleaning to improve guest and employee satisfaction ratings, enhance the reputation of their brands, and ensure consistent cleaning performance.

The entire SURE range is manufactured from environmentally-friendly ingredients from renewable resources. These plant-based ingredients are typically derived from by-products of the agro-food industry, originating from sugar beet, maize, straw bran, wheat bran and coconut. The products contain no artificial dyes, perfumes, quats, chlorine, phosphates or oxide compounds. Most of the SURE concentrates in the range are non-classified and have been formulated to achieve the lowest hazard classification. 

The kitchen range comprises eight products covering all routine tasks including hand dishwashing, general surface cleaning, appliance and surface degreasing and descaling, glass and grill cleaning, and surface sanitising and disinfection. The washroom range comprises four products covering daily cleaning, descaling, toilet cleaning, and floor cleaning. The personal care range comprises six antibacterial and conventional hand care products including soaps, washes and sanitisers.

Sure represents Diversey Care’s global commitment to providing professional cleaning products that meet strict demands for efficacy, together with respect for the environment and human health. Superior performance is guaranteed by rigorous testing, and is based on the company’s expertise and global experience in developing market-leading cleaning solutions for over 90 years.

The biodegradable performance of the products has been verified by independent OECD 301B assessment. All relevant products have achieved EU Ecolabel certification or have their certifications pending.

The products are available in variety of ready-to-use, dispensing and bulk packs with industry-standard colour coding to promote familiarity and simplify implementation. They are safe and easy to use, and do not require special user training. All products are supported with full documentation and user-guides.